None other packaging product can exceed the vitality of cardboard boxes for a business. They vary from small to large and from minimalist to colorful, but it is important to make sure they are useful too. The term “useful” has wide-ranging meanings. It means that the packages should be visually incredible, functional, eco-friendly, and informative. Without meeting this criterion, they are simply worthless. Owing to their manufacturing from flexible cardboard, they propose a lot of customizations and printing options. With the careful use of resources, you can design them in a way that serves multiple purposes for your brand. Let us see what it takes to make them highly effective.
Fit them to the product:
Making the cardboard packaging practical in terms of shape and size is a cardinal step for effective packaging. As a retail brand, you must be aware of the waste and other problems caused by an unfit packaging design. Picking up some pointy shapes cannot help your cause of stacking. They would rather cause problems in the effective shipment and storage of retail products. Come up with some realistic styles that make the box easily stackable. The right-sizing is also important that can be achieved by measuring the dimensions of products meant to be packaged. Make sure to design the box an inch or half larger than the measured dimensions. This will give you the liberty to place some padding materials or custom inserts to limit the lateral and forward movements of packaged items. So, they will not hit the walls of the packaging to damage their edges.
We see plenty of cardboard packages in some irregular styles and unusual designs. Most of the time, they have a compromised functionality that ruins all your efforts towards creating an exemplary customer experience. Innovation in the packaging design is important, but not at the cost of functionality. There is hardly anything more irritating than the box that takes a lot of time to get opened. Even if you are able to open it, there is a risk of damaging the inside items. Bearing that in mind, come up with a more user-friendly design for cardboard packages. Customize them with a thumb notch design for an easy opening or attach handles at the top for perfect grip on the products. The overall weight of them also has an influence in shaping the customers’ perceptions, so keep the design optimized for easy carrying.
If you want to be spot on with your cardboard packages, you must print them with all the technical details. The products inside white or brown boxes can never gain the trust of potential clients. The curiosity of customers to know the detailed information about the product features and the brand can never end. They are always looking forward to being provided with essential details through product packaging.
Print all the relevant data about the inside items on the cardboard packages in such a way that it is legible. You can use symbolic language as well or some graphics to explain the key characteristics of your items. Dedicate a section of the packages to brand detailing as well. Make sure to provide all the crucial brand details by printing the logo, company’s name, its address, and other such information. The point is to make your clients feel that you are a credible brand that cares about their expectations.
Consider the aesthetic impact:
Packaging boxes is the first possibility to get customers convinced of the product quality. If it is looking attractive and projecting some luxurious feel, the worth of inside items would get a huge boost. Get your cardboard packages designed in some distinctive styles by using die-cut technology. The die-cuts on the boxes’ texture go on to uplift the perceived value of products by creating an outstanding impact on shelves. Also, pay close attention to the printing aspect and design them with exciting color schemes and high-definition graphics. You can think of foil stamping too to overlay some metallic or golden foils on the boxes. They give a tactile impression and take the visual elegance of the boxes to the next level. It is impossible for the customers to resist the appeal of such high-class packages and they end up buying your products.
Make them durable:
Enhancement of the packaging durability is a must if you want to make it effective. Although cardboard packages have a sturdy design because of their manufacturing from cardboard, packaging needs vary from item to item. Take the delicacy and fragility of the items into account before you select the thickness of cardboard. If you are going to pack some heavier and fragile products, you need to strengthen the cardboard packages. Reinforce them by using thick sheets of cardboard and layering their bottom with an additional cardboard layer. This will enable them to carry weight several times of their own without showing any deformity in the structure.
The cardboard boxes can be visually captivating, but do not meet the purpose if they are not conveying a message or assuring product protection. Make sure to design them in a way that they meet all the customers’ expectations. This could be achieved by printing them with valuable information and making them durable and user-friendly.