Making your mark online matters in 2020, and it truly can help you not only make your name into a brand but also to find employment. Besides making your presence felt on professional social channels like LinkedIn, it makes sense to start blogging.
Of course, the are many website builders and CMS options that you can choose from. WordPress vs Ghost: What’s Better for Business Blogging? This is a great post on why WordPress should be an option that you consider seriously. read more about Blogging.
First and foremost, you need to think from a strategic point-of-view the objectives of your blog. Thereafter, a content calendar is a must. Once this becomes the norm, consider doing outreach and making connections with bloggers, publications, and other influencers.
WordPress is the world’s most popular site management system. It powers more than 33% of all websites on the internet. WordPress sees approximately 78 million new posts on its platform every month. In total, it’s estimated that over two billion blog posts are published every year. Unlike Wix, Weebly, or Squarespace, WordPress.org is actually 100% free. Most of the bloggers choose WordPress because it is simple and easy to work with. In a blog, it is important to set up a WordPress comments section.
The part where conversions start is when you engage your audience. This can be done by having embedded comments to your website or your blog where you open up the chance to converse. Bill Gates famously says: “If your business isn’t on the Internet, soon your business will be out of business.” The founder of Microsoft actually speaks about the importance of online presence and brand building with his famous quote.
Successful content marketing via your blog also requires efficient tracking of aspects like most viewed pages, lead conversion rates, and the journey of a customer from the first touch to the purchase point. Marketers need to establish KPIs, configure analytics, and build reports that map metrics back to the bottom line.
Whether you operate a niche business or have a lot of competitors, you must be able to prove your industry expertise. Customers will feel much more comfortable making an order with you or hiring your services if you can evidence that you are an expert in your field.
For example, you could use your blog to discuss recent developments in your industry, review your products in more detail or theorise on the future of your sector. This information will not only be useful and engaging to clients, but it will also prove you are a knowledgeable and trustworthy brand.