How to choose the right keywords?

Your website generates a lot of traffic, and yet your sales are relatively low? This is a problem that affects many online business owners. Turning traffic into sales is one of the main goals of a website’s optimization. However, not everyone points out that the first step to increasing conversion is to choose the right key keyword. Here’s a quick guide through the process of selecting the right sales phrases step by step.

What are keywords?

Keywords are not only single words, but also groups of words that make up phrases. These phrases are designed to find specific information, content, pages or products after entering the search engine. They are important especially in the case of SEO activities, because properly selected, sometimes even seasonal keywords make it easier to reach potential users interested in the particular content.

Why are keywords important?

Google is a place where we check the weather, look for a recipe for a strawberry cake and the answer to the question “When is the next bank holiday?”. But that’s not it! Keywords that we enter in the search engine window often express our direct purchasing intentions. And most of us actually shop on Google.

That is why it is so important that you know what Google users are typing in the search engine in the context of your business. These are your potential customers, even though often they are not fully aware of it. Knowing the queries they enter, you can build your website based on the most frequently searched phrases. It will allow you to directly respond to queries entered in Google, presenting your brand or offer to people who may be potentially interested.

Types of keywords

We can distinguish several types among the searched key phrases:

  •  Branded – keywords that contain the name of the company we are looking for. The website address does not always consist of the name of the business, which is why users often have to use the search engine. The company’s name is a keyword that provides an almost 100% accurate search result.
  •  General – phrases consisting most often of one or two words. People who search in this way do not always want to find a specific product. It is more often a procedure that allows them to review market offers. Searching for general keywords is often difficult to achieve and doesn’t always bring the desired business result.
  •  Long-tail – key phrases consisting of several words that describe the searched item in more detail or contain a description that allows for precise answer. The users have specific requirements and know what products or services they are looking for. From the entrepreneur’s point of view, positioning with the use of long-tail keywords is easier and brings marketing effects.

When selecting and using keywords, we should always focus on the user and make sure that they help him find or understand the content, and do not disturb the fluency of reading. At the same time, however, you should remember that you reach the reader, inter alia, via a search engine – Google robots must therefore recognize that your content is valuable. Finding a balance between UX and SEO is not an easy task, but mastering this skill can bring noticeable results. 

nahid25
nahid25https://makemoneyhubz.com
I am Owner Of MakeMoneyHubz. Contact Us on Facebook, Instagram , Twitter, Linkedin, Skype.
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