Progressive Web Application brings along exciting PWA features added to the website. However, when sales are harder to gain in the competitive e-commerce industry, merchants doubt whether the investment in PWA can enhance the site’s performance.
This post will introduce the Progressive Web App – a new technology to redefine normal websites.
1/ PWA Definition
As you might know, PWA stands for Progressive Web Application. It integrates some app-like features on the website to bring a better browsing experience to customers.
2/ Full PWA Features List
Add to home screen
Customers can “install” the Progressive Web App by clicking the pop-up on the website. The process finishes within seconds.
With a regular website, customers must remember the website address or look for the site from history. If users are unable to recall the address or their history is too long to search, they might just give up. Hence, no second visit takes place.
With PWA, customers can get the website on the home screen. It appears just like any other native apps.
Offline mode grants access to preloaded pages. Users can continue to view the pages they are currently on regardless of the connection quality.
Users can “save” the pages to read later by loading the information in advance. Later on, they can view this data anytime and anywhere they want.
This PWA feature allows synchronization when the connection gets lost. The last action of customers is restored and continues to process when reconnection happens.
Fast loading speed
PWA increases the loading time to 2-3 times faster than the normal website. People have a tighter schedule and they want everything to appear instantly.
Three seconds – time customers are willing to wait before exiting the site. Improving the loading speed is the key to keep customers engaged in the store.
Progressive Web Apps also let merchants modify and create notifications like native apps. For websites, the only way to update with the store’s news is by accessing the site.
Keeping the site on the top position is essential to gain high organic traffic. PWA maintains the URL so the store can still be indexed by Google.
The overall improvement in the web performance also increases the time users spending on the site and lowers the bounce rate.
Responsive design across devices
PWA makes adjustments to the theme and content on different devices. Therefore, it increases the website flexibility as users can switch from one device to another while still having a comfortable experience.
If customers have to wait for more than 5 secs, 80% of them will leave the site. This produces a high bounce rate which might decrease the site’s ranking on Google search results.
Easy updating process
For user updates, the new features can be achieved by just refreshing the website. It is so easy and simple compared to updating an app.
Updates for the app require verifying personal information and waiting for the loading process (lasts 1-2 mins) to finish before using the app again. The newly added features may also decrease the free space for restoring information in the future.
3/ Quick Comparison: PWA Vs. Website
PWA integration has improved several aspects of the original website:
No longer limited to desktop users
By bringing a more responsive theme, PWA users can view the pages in the best condition across gadgets.
For websites, some display poor performance on the mobile phone (small fonts, too large images, buttons hard to find,…)
Traffic increasing tool
The strong PWA features will upgrade the browsing experience for consumers. They are more willing to spend more time on the site which supports enhancing SEO.
Easier access to the site
When customers can install the website easily with PWA installation, they can access the store anytime without retyping the address.
As they come across the store whenever opening the screen, they would visit the site more frequently compared to the normal website version.
Overall, Progressive Web App development will bring more benefits for both customers and merchants compared to the investment they make at the beginning.
Merchants can analyze the current business situation, budget, and the impact of using PWA to make the final decision. It is good to research the PWA solution providers or PWA app development company in advance and send them an email to know the exact pricing.
Do you think PWA features can support the customer experience and merchants? Share with us your opinions in the comment section below!