1. Search Engine Data: Domain Rankings and Keywords
SEMrush reports provide a lot of information on domains, subdomains, and URLs to our customers. The more domains you have access to, the more you may learn about what works and what doesn’t in a given industry.
The app uses third-party data providers to collect Google’s actual search results pages for search engine rankings and keyword statistics. After that, it gathers data about the website.
Analysis & Presentation
It examines live and historical data on position changes and domain rankings in organic and paid search positions based on these keywords and domains.
Our proprietary algorithm, which has been created and optimized over time, is used by SEMrush to collect and analyze SERP information. Every month, the rankings data for the keywords in each of our global databases will be updated.
2. Website Traffic Analytics
SEMrush can also estimate the monthly traffic and on-site behavior of any website on the web.
Our hundreds of collaborations with clickstream data providers have resulted in the SEMrush Traffic Analytics panel. This panel is in charge of approximately 2 billion “events” on the Internet every day, which are logged and anonymous to protect user privacy.
Algorithm for Neural Networks
SEMrush Neural Network, a combined algorithm that references numerous sources of data and finds patterns in the same way the human brain does, ensures the highest level of accuracy.
3. Backlinks Data
SEMrush gives you a detailed view of any website’s backlink profile, which is useful for monitoring your own or a competitor’s backlink profile. To find any and all domains that are referring to a website, we use our own database with trillions of backlinks. The quantity and quality of data in this database makes it simple to find fresh SEO chances for any website in any niche. Our backlink crawler scans over 17 billion pages of the web every day to collect backlinks and adds any new links it finds to our database.
4. Online Advertising Data
SEMrush features large datasets that display everything about Google Ads, Google Display Network, and Google Shopping advertisers and publishers. When we collect search engine results pages for our primary search engine databases, we consider Google Advertisements and Google Shopping ads. Display ads from Google’s display network are collected from trusted partners and entered into a database, where we clean and validate new data every day using a proprietary algorithm.
5. Social Media Data
You can track the performance and engagement of social media profiles on Facebook, Twitter, Instagram, and YouTube with SEMrush capabilities. SEMrush obtains this information by using various social media networks’ public APIs, and it never gathers or uses personal data without consent.
We take public data from the pages you choose to track, including as likes, followers, retweets, hashtags, video views, number of comments, and more. The data is then collected and organized to create dashboards and reports that show the audience, engagement, and growth rates of each social profile.
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