Why Business Owners Should Consider Influencers

Micro-influencers, also known as social media influencers have around 5K to 50K followers. They’re your neighborhood fashionistas, socialites, or bloggers that are popular among a select group of social media users. This group of social media influencers is typically composed of younger generations and their friends in social media. They are the new face of social media and what’s great about them is that they’re easy to spot, something that makes social media so powerful today.

 

The power of social media

The power of social media influencers cannot be underestimated. If you can be seen by one of these influencers, you can become famous or infamous within your chosen niche. It’s as simple as that. However, if you don’t know the ins and outs of social media marketing and want to take advantage of this powerful tool, you must understand how to identify these traditional celebrities’ digital footprint. There are several ways you can accomplish this, one way being by hiring an SEO company to do the work for you. SEO experts are well versed in search engine optimization and can help you uncover these digital stars within your niche.

 

YouTube

YouTube is now the most popular social media platform available today. Over 40% of internet traffic comes from YouTube, making it very important to have a presence within this platform. Youtube influencers within this niche are typically upstart online entrepreneurs who are using YouTube as a means to build a large following and brand awareness for products or services they are promoting. You will often find social media influencers discussing the products or services that they are promoting in a comedic manner, often making their videos popular and valuable among viewers. There are many other digital celebrities and brands you can seek out for digital marketing strategies.

 

Instagram

Instagram is currently the second most popular social media platform available. Approximately half of all social media users have an account on Instagram. This platform is currently home to millions of users and allows users to post short text, photo, and video advertisements. There are several benefits to approaching Instagram influencers. First, these users tend to be more accessible than traditional celebrities because they are not yet established as a brand or household name, and therefore are easier to hire as business owners or product creators work to target them through social marketing campaigns.

Twitter

As its user base continues to expand, Twitter has become a preferred platform for businesses to engage with consumers and brands to promote their products and services. The most successful social media influencers on Twitter use hashtags and appropriate content to attract followers to their pages. Twitter also provides a unique opportunity for brands and businesses to interact with their followers in real-time, which can result in immediate conversations that can further enhance brand awareness.

 

Facebook

Many large companies have recently launched promotional offers to Facebook users, and using this social platform is one way to reach a larger audience. A great idea for a Facebook giveaway campaign would be to create short video clips highlighting the advantages of a new product or service. However, a short video does not make for a good infomercial, and brands should not solely rely on their Facebook fan page to generate leads for giveaways.

 

Blogs & Forums

While Facebook and Twitter allow for a great opportunity for social media influencers to engage with their followers, some brands may find success by cultivating a presence on other social media sites. LinkedIn is one example of a site that allows businesses to build professional relationships while engaging with their followers in the process. Another option for business owners is to join one of the many discussion forums that are often available throughout the internet. This type of content provides an ideal opportunity for businesses to interact with their followers in a thoughtful and informative manner. These types of activities may prove to be useful when it comes to encouraging followers to engage with their page.

 

Conclusion

Some social media users have become quite skilled at becoming what they are, due to the attention they attract from fans and followers alike. This can prove to be quite lucrative to those who are able to leverage the influence of these individuals. When thinking about joining any one of these networking platforms, business owners should not only think about the benefits these sites offer, but also consider the personalities of those within the industry. For example, there are often celebrity endorsements on some of the best-known social media platforms. Businesses can capitalize on this relationship by providing valuable information to their followers and gaining favor with their star subjects.

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